Company News, New Products

Alicia Keys Unveils Keys Soulcare

A soulful new lifestyle and skincare experience.

On the heels of releasing her new album ‘ALICIA,’ 15-time Grammy-Award winning artist, producer, actress, and New York Times best-selling author, Alicia Keys, has unveiled Keys Soulcare—a new lifestyle brand with e.l.f. Beauty.   Through the combination of content and product offerings, the brand aims to bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action. The first ritual — including a signature sage and oat milk candle and two yet-to-be-r...

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